Making Words Work for the PR Industry
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Why is good writing so important?

Good writing sells stories to the media. More coverage means more success for your clients and their products and services, and more effective PR campaigns.

A boom in websites and social media means that demand for high-quality content has never been greater.

Many publications now have fewer staff so are more prepared to use press releases, virtually unchanged, from trusted sources - but only if the writing is top class.

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"Brilliant at spotting stories which win hundreds of thousands of pounds worth of coverage. And they do it time after time after time."

Ed Watson, Debenhams